Culture

Phoenix Rises Again As Cinema Sets To Reopen

Orkney’s Phoenix Cinema will open its doors to the film going public today, 17th May, and has received £15,420 from Screen Scotland’s Independent Cinema Recovery and Resilience Fund in order to do so.

You can find out what’s on at the Phoenix and how to book tickets here: Phoenix Cinema

There’s a fantastic array of films coming our way. The Phoenix has a weekly newsletter – Phoenix Cinema Weekly -which is sent straight to your inbox each week. Sign up here ➡https://tinyurl.com/tz22zcxs

Meanwhile, every precaution is being taken to ensure a safe and enjoyable experience including spaced seating, enhanced cleaning, fresh air ventilated screens, more opportunities to pre-book online and distanced queuing and foyer spacing. 

The Phoenix joins Scotland’s local independent cinemas and operators across the country who are also re-opening their doors and welcoming cinema goers from today, Monday 17 May 2021 and over the coming weeks and months. 

The re-opening is being supported with an additional £1.98million Scottish Government support for 29 independent cinemas and one touring operator through Screen Scotland’s Independent Cinema Recovery and Resilience Fund 

Sambrooke Scott, Head of Audience Development at Screen Scotland said:

 “The COVID crisis has presented independent cinemas with one of the toughest challenges ever faced. As restrictions ease and hope grows, Screen Scotland would like to pay particular tribute to the passionate, dedicated staff who are working hard to ensure the safe return of the big-screen experience.  

“Cinemas are magical, transportive places where we come together to experience stories that move us, thrill us and excite us.  Cinema goers are eager to enjoy the big screen and support in the recovery of the cinemas they love, and Screen Scotland will continue to work tirelessly to support cinemas return and further growth.” 

The latest survey results – commissioned by the Film Distributors Association – confirm that the UK public is more eager than ever to return to cinemas, with 59% citing the cinema as their most missed out-of-home entertainment activity, with 40% of audiences planning to return within the first few weeks after reopening and a further 36% within the first couple of months. 

The research also confirmed that lockdown over the last year has reignited audiences’ passion for seeing films on the big screen, with those who have digitally rented or purchased films highlighted as the most likely to return to the cinema as soon as they reopen. The encouraging findings also confirm two thirds of respondents favouring the spectacular big screen experience, immersive sound, special effects, that only cinema can offer. 

With the wide-reaching safety measures in place to protect the health and safety of staff and audiences. 93% of cinemagoers who returned last year enjoyed an overwhelmingly positive experience, and 99% were satisfied with the health and safety measures at their local cinema. 

Following 12 months of lockdowns and restrictions, the survey further endorsed how well-loved cinemagoing is. Past research has consistently proved that cinemas provide vital support for the health and well-being of our communities. Getting out of the house and watching a film on the big screen allows us to escape and immerse ourselves in another world, if only for a few hours. 

Phil Clapp, Chief Executive at UK Cinema Association said:

“We are delighted that cinemas in Scotland and across much of the UK will from today be once again able to welcome audiences back. At this time more than ever, we know how much local communities value their local cinemas. 

“Our own audience research, but also the many messages of support and encouragement received by our members, confirm that many people have missed the big screen more than anything during lockdown and every cinema venue in Scotland has been working hard in recent weeks to ensure that when allowed to re-open they will be able to offer the safest and most enjoyable experience possible.” 

Follow the campaign on social media via #BackToTheCinema or #LoveCinema and visit: https://www.screen.scot/news/2021/05/back-to-the-cinema 

The first film showing at the reopening of the Phoenix is Nomadland

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