“Climate change needs cultural change”

New Film Makes The Case for Culture Change To Address Climate Change

Scottish-Nigerian supermodel, actress and activist Eunice Olumide MBE

Actress and activist Eunice Olumide MBE has called for culture to be front and centre of climate action.

Speaking at the launch of a new short film created by Creative Carbon Scotland and others she said:

“Economists, scientists and politicians can’t fix the climate emergency on their own. They can’t change the way people think and that’s what is required.

“Climate change needs cultural change and cultural players are waiting to help, armed with powerful skills, resources and audiences.”

Climate Action Needs Culture was produced by Picture Zero. One of the organisations involved in the collaborative project was Historic Environment Scotland.

Ewan Hyslop, Head of Technical Research and Science at Historic Environment Scotland (HES), said: 

“Cultural organisations in Scotland engage and interact with millions of people every year in a range of different ways, and in this crucial year for climate action, we want to harness the power of arts, culture and heritage to tell our climate story, engage people with climate issues in a meaningful way and encourage and inspire the positive and sustainable behaviour change that will be required to for our transition to a resilient, net-zero society.”

Related link: Last chance to enter Visions of Climate Heritage competition

Watch: https://vimeo.com/643933667#share

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