Judy Murray OBE is backing On-Mute May, Children First’s new campaign, which urges people across the country to step away from social media this May to raise vital funds and awareness of the growing dangers children face online.

Research from Scotland’s national children’s charity reveals harmful online content is the biggest threat children and young people say they face today. In Scotland, 79% of young people report feeling worried about encountering harmful content online and 78% say they are anxious about the impact social media has on their lives. Smartphone use has also emerged as a major concern for both children and parents.

Children First warns that while phone and social media use has become deeply ingrained in everyday life, children cannot protect themselves from harmful or disturbing content and adults must take urgent action to keep them safe.

Judy Murray OBE said:

“I’m delighted to be backing Children First’s On-Mute May campaign. Together we’re shining a light on the serious online harm facing children across Scotland while raising vital funds for the charity.

 “I have always championed the power of sport for the life skills it develops as well as the obvious physical and mental health benefits. So, I’m encouraging everyone to take part in this digital detox and get active. It’s a great opportunity to switch off, reconnect and have fun together in whatever way you choose. 

“By taking a break from social media in May, you’re not just supporting your own wellbeing, you’re helping protect Scotland’s children.”

Children First helps protect children from harm, supports families to recover from trauma, and offers guidance through its national support line and local services.

Michelle Supple, Director of Fundraising, Marketing and Communications said:

“We are hugely grateful to Judy for lending her support to this important campaign.

“Across Scotland, our teams work with children and young people every single day who have experienced devastating harm online. 

“Children can’t protect themselves from online dangers. We need your help. Please join On-Mute May and give up or take a break from social media to raise funds to help protect Scotland’s children.” 

Young people have expressed significant concerns about online harm to Children First, underlining the importance of protecting childhood in a digital world.

Sam, age 10, shared:

“People in Scotland are worried about staying safe online… whether people are who they say they are.”

Erin, age 18 who has been impacted by online harm in the past said:

“Being online all the time can take a toll on how you feel about yourself, how you see the world and even how people treat one another. The rise of toxic influencers, bullying in group chats, people sharing harmful content… it all adds up.

“Taking a break doesn’t mean unplugging forever. It just means giving your brain space to breathe. If you’re thinking about doing something worthwhile, join in the challenge.”

“It’s also a great opportunity to switch off and connect with your children and family and spend quality time making memories together.”

Anyone wishing to take part in On-Mute May can sign up through the Children First website: www.childrenfirst.org.uk/onmutemay

The charity’s support line is also available for anyone who is worried about a child’s online safety, call 08000 28 22 33, 365 days a  year.