Today, 20th of October is ‘Wear It Pink’ day to raise awareness about Breast Cancer.

Since it began in 2001, the campaign has raised over £37.5 million.

Breast cancer is the most common cancer in women in the UK. Every 10 minutes one woman is diagnosed with the disease and cases have increased by almost a quarter in the last 30 years.

Because of lockdowns and restrictions in 2020, Breast Cancer Now researchers missed over 230,000 hours in their labs. Despite this setback, the charity is more determined than ever to be there for anyone affected by breast cancer the whole way through, providing support for today and hope for the future. 

Every pound raised by wear it pink could help fund a potentially life-saving research breakthrough or give someone information they can rely on when they need it most. It could also help drive forward Breast Cancer Now’s vital campaigning, to make sure that everyone living with breast cancer receives the best possible treatment and care.

You can find out more here: Wear It Pink