The importance of sharing images on social media for those in the tourism industry has never been more important as the sector looks forward to next year when people are again able travel.

Hidden Scotland, founded by Jack Cairney, has recently been recognised for its ‘Best Overall Instagram Presence’ by becoming a finalist in this year’s Shorty Awards.

The Shorty Awards recognise the most influential, popular, and culturally relevant brands, organisations, agencies, campaigns and influencers across social media.

‘The Shorty’s’ are now in their 12th year and remain the most prominent award show of its kind.

Jack Cairney said:

“We are over the moon to be selected as a finalist in this year’s Shorty Awards for the work we have put into our Instagram channel. Scotland has so many awe-inspiring locations and it is a pleasure to be able to show these off to our community in our own unique way.”

“Our Instagram account has been an essential driver in developing Hidden Scotland’s unique identity and fostering a real sense of community around it. In 2019 we promised to only post content we believed to be interesting, useful and unique, and with this approach, we have been able to grow our social community entirely through organic reach and engagement.”

Hidden Scotland have created a series of Instagram posts that encourage their followers to take a moment in their day at home to stop, be present and listen to the calming sounds of Scotland. By viewing and tapping, followers will be able to hear soundbites of various Scottish sounds, such as the cheerful chirping of the birds out in nature or the crashing waves at Talisker Bay.